It’s about street, water and beach sports. It’s about the culture and style that goes with them. But it’s more than that. It’s about sharing it. It’s about making the extreme not exclusive.
It’s about an introduction to a way of life.
Sure, there’s a mash up of styles, from the skaters to the surfers and the mix of music to accompany them. Surf-style reggae and ska, or hard core skater-punk, there’s no shortage of variety that goes into the Lifestyles vibe. But there’s one common theme that brings us together: That whatever you do, at the heart of it all is the unbeatable thrill of your chosen adrenaline kick and whatever sound track you pick to go with it.
Lifestyles takes it further. It’s about making these extreme sports accessible to anyone. It’s about encouraging those who might never have had the chance, who might have thought these sports were out of their reach, and it’s about helping them to get involved.
Pro-riders share their skills for free, sports fans and organisers volunteer to give up their time, suppliers offer their equipment and everyone gets together to help more people to engage with the activities.